Download PDF , by Mark W. Schaefer
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, by Mark W. Schaefer
Download PDF , by Mark W. Schaefer
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Product details
File Size: 1811 KB
Print Length: 320 pages
Page Numbers Source ISBN: 0578419866
Publisher: Schaefer Marketing Solutions (February 1, 2019)
Publication Date: February 1, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07MSJF3P9
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Amazon Best Sellers Rank:
#32,709 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
After 20 years of writing 17 books, mostly on the science of building sustainable human networks, I'd like to think I know when something "new" comes along that will improve the way companies market . . . for the better. This is one of those books. Read it and reap the benefits of being, not only "Known," (Mark's last bestseller), but also "human." I mean "really" human -- human to the point of using your ability to care, connect, and even "co-create" with your customers. This book is about being so human in your marketing that your customers/clients move straight to trusting you that they stay connected so they can be a big part of the future of your company's success. This book is about figuring out how to be so human that you grow, not just your company brand, but the personal brands of your employees as well. I mean when you have the billion-dollar tool like LinkedIn where your employees can showcase your best offerings with their personal and business networks daily, why wouldn't you want to figure out how to best empower them to share?Take for example CDW in Chicago where I live. I provided them with enterprise-wide LinkedIn training. They had their leaders from the government procurement side of the business as well as the head of their commercial business. They encouraged their employees to share their talents outside of the workplace. For example, one of their executives was a photographer on the side who took pictures of homeless moms with their children, providing these families with a gift that these moms cherished. By showing the human side of herself, this employee at CDW gave a more inviting, human face to the whole company. As a result of these enlighted efforts, the whole company got lifted to a deeper connection with both current clients and prospects.In this great book, Mark lays out the reality that marketing has because so tech-focused that companies that have adopted this path are in danger of losing their customers in droves. I love his "rebellion" approach. It's a manifesto for a new age of marketing. Mark further offers the path to people, purpose, and the profits that flow from this more human approach.But he has done more than just provide a book for those who are ready to wake up and rebel. He also provides ongoing support through his website and podcast. Mark is building a community of rebels who advocate for a more human business world. I'm one of those rebels. I'm very grateful that it was Mark who took up the cause of bringing back a focus on the things that really matter most in business and in life.
There are a few books that I've read that have me so engrossed that I've forgotten about where I need to be or that's 3 am and I'm still reading. This is one of those books. I've also read 'Known' by Mark Schaefer as well and it was equally as captivating. Mark is one of those rare storytellers who continues to give you something back - ideas, concepts, tools to use in your own branding and marketing - not just strategies but actual steps for execution. As someone who is completed aligned with the rebellion around 'Human Centered' and 'Meaning Centered Marketing' I found this book to lay out not only principles of what that means and why it is so important - but Mark tells you HOW to do it. I don't need to be convinced that for some reason we continue to believe that more tech will solve the world's problems. Rather I believe we have been missing human connection for a very long time, as Mark lays out in this awesome book. I have highlighted many passages in this book, all to utilize in future strategies for my own brand and for clients. Bravo to Mark for creating such a 'human' book.
Mark Schaefer’s Marketing Rebellion channels the consumer’s rage against the marketing machine into a wake-up call for the reimagining of marketing to BE MORE HUMAN.Simple to acknowledge. Difficult to practice.Marketing Rebellion calls out many of the sacred cows of digital and social media marketing practice of today.The use of marketing funnels, automation/technology, content marketing, loyalty programs, employee advocacy programs, marketing metrics, and others are taking marketers in the wrong direction and away from the consumer.With consumers now controlling 2/3 of our marketing through social media, word of mouth, reviews, etc., marketers must find their way back.They must do better. They must BE MORE HUMAN.Mark‘s keen observations, personal experiences, and wry wit make this book an authentic read. His research-based why-to, case examples, forward-thinking advice, and storytelling how-to make this a must read by marketing students, professors, and professionals.
Marketing, as we have often practiced it, is crashing and burning. The human element is being lost in a blizzard of technology and impersonal promotion. But the counter-revolution has begun, and Mark Schaefer masterfully explains why a human approach to marketing will win. Not only are the principles and research-driven conclusions sound, but the case studies and examples are convincing (and quite interesting). What an opportunity for agile, human-centered companies to gain a strategic advantage in a crowded marketplace!
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